Marketing real estate has changed during the two decades that I have worked in the real estate industry, with the Information Age and the Internet. The Multiple Listing Service (MLS) was introduced two decades ago and is now the Multiple Listing Exchange (MLX), and allows the information of multiple listing Realtor Boards to share and combine inventory and to also publish on third party websites, such as Realtor.com, Trulia, Zillow and other real estate websites. The Multiple Listing Exchange (MLX) is why clients prefer to consult a Realtor to Buy or Sell a property, and is essential to marketing real estate. More than 85% of all properties sold in North America are sold while listed on a local MLS and through a participating real estate brokerages through the MLX. Exquisite Homes uses the MLX to its fullest capacity to market our clients properties for sale or rent, and we have partnered the top real estate sites to maximize the exposure of our real estate inventory.
Click on the links to see my online profiles on industry leading real estate marketing websites:
Our Website – According to the National Association of Realtors, 90% of home buyers use the internet to obtain information on listings. The Exquisite Homes website will feature your listing with detailed information, professional images and photos, and a virtual tour that will provide buyers with the most complete information on our featured listings. We insure that our listings have high definition and professional photos, as the property is over 300 times more likely to sell and is a common mistake of why many listings of other brokerages do not receive offers or are not previewed by buyers